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Build a brand with a randomly chosen adjective and a separate randomly chosen noun.
Beastly and Blood Orange
The first step was to define what these terms meant personally.
Describing something particularly intense, beastly has come into its own definition in the current cultural climate. It has gone from unpleasant connotations in the midcentury to now, where beastly is steadfast, hardcore and heroic.
A less common, but still accessible, blood orange is the perfect "it" flavor. It is just seasonal or exclusive enough to catch the attention of the foodie crowd but known by many.
Beastly Blood Orange?
That is a craft beer if ever I heard one
Design is a team sport, thanks to my colleagues and friends for their discussions, critiques, and feedback.
Thanks for reading!
Special Thanks for this Project
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